Van der Kallen is ambassador for Made in Nijmegen, the platform for contemporary products which came into being in Nijmegen.
With a subtle sneer at ‘Made in Taiwan’, Made in Nijmegen wants to show the productivity of entrepreneurs nearby. Everything is produced regionally and without the use of mass production. It is a label of quality that harbours contemporary and honest products, straight from the creator.
Made in Nijmegen aims to display individual, regional professionals and to support them with utilizing business opportunities. The platform gives a stage to talented craftsmen and –women and enhances the identity of products. Made in Nijmegen consists of both established names and rising stars. The goal is to create a label that keeps on growing and surprising.